Technology

KOMI Group’s Andrew Trotman And Sam Lenehan Say Data Intelligence Is Key To Scaling In A Passion-Driven Industry

KOMI Group processes over 5 billion monthly social media views not for vanity metrics, but to...

Commentary

Creator Burnout Crisis: Research Shows 52% Experiencing Burnout, 37% Consider Leaving The Industry

New research from creator-first social agency Billion Dollar Boy reveals burnout has emerged as a significant...

Platform

LinkedIn Launches API For Creators To Track Metrics Across Third-Party Platforms

LinkedIn has released its Member Post Analytics application programming interface (API), enabling creators to access performance...

Platform

Meta Introduces New WhatsApp Marketing, AI Features For Enhanced Business Capabilities

Meta introduced centralized marketing campaign management across WhatsApp, Facebook and Instagram through Ads Manager and AI...

Platform

YouTube Cracks Down On ‘Mass-Produced’ Content Monetization, Targeting Shorts Spam

YouTube is implementing stronger enforcement measures against "mass-produced or repetitive" content starting July 15, 2025. The...

Platform

TikTok Reportedly Developing U.S. Version Of App Ahead Of September Deadline For Divestiture

TikTok is preparing a standalone version of its platform specifically for U.S. users as part of...

Brand

Unilever India Slashes Traditional Ad Budget, But Boosts Influencer Spending By 40% In Digital Strategy Shift

Hindustan Unilever Limited (HUL), India's largest consumer goods company, has reduced its overall advertising and promotional...

Commentary

U.S. Marketers Invest Heavily In Creator Marketing But Face Scale Challenges

U.S. marketers are committing substantial budgets to creator marketing, with 71% now investing between $1 million...

Commentary

Influencer Marketing Measurement Becomes Top Challenge As Budgets Grow, Report Finds

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary...

Agency

Whalar Group Secures Major Investment And Reaches $400 Million Valuation – Co-Founder and Co-CEO Neil Waller Reveals What’s Next

Photo credit: Whalar Group Whalar Group recently announced a strategic investment from Salesforce founder Marc Benioff,...

Commentary

UK Creator Economy Valued At £2 Billion But Faces Significant Hurdles, YouTube Report Finds

The UK creator economy contributes over £2 billion to the nation's GDP and supports more than...

Platform

TikTok Becomes Tomorrowland’s Official Content Partner In Global Deal

TikTok has announced a year-long partnership with electronic dance music festival Tomorrowland, designating the platform as...

Influencer

Full-Time Job, Part-Time Fame: The Path To Creator Success with Kevin Norman

For many creators, achieving success means quitting their day jobs, going all-in, and riding the algorithm...

Technology

Streamlabs Eliminates Fees With New Sponsorship Platform For Creators, Brands

Logitech G-owned live streaming software platform Streamlabs introduces “Streamlabs Sponsorships,” a new platform that connects content...

Influencer

From Viral Videos To Venture Deals: Caspar Lee’s Pivot

Agency

Quantity vs. Quality – 18-Year-Old Fabio Soprano Explains the Decision That Led To An Up-And-Coming Agency In The Luxury Influencer Marketing Industry

The race for influencer marketing success has created a blind spot in luxury fashion marketing. While...

Commentary

Will Creator-Driven Buzz Outperform Traditional Advertising? — Influencers And Experts Share Thoughts

According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing traditional...

Commentary

Creator Economy Jobs Contract 25% Y-o-Y As Support Roles Decline

The creator economy job market is contracting while experiencing significant shifts in hiring patterns, according to...

Platform

TikTok Is Testing Feature Similar To Instagram’s ‘Broadcast Channels’ For Creator-Follower Communication

TikTok is testing "bulletin boards," a new messaging tool that enables creators and brands to share...

Commentary

Apparel, Tech Brands Lead $15M+ NIL Market, Out2Win Reports

A comprehensive industry report from athlete marketing intelligence platform Out2Win reveals that apparel and tech brands...

Platform

Netflix, TF1 Strike Deal To Integrate French Broadcaster’s Content Into Streaming Platform

Netflix and TF1 Group have announced a distribution partnership that will integrate TF1's channels and on-demand...

Technology

Superfiliate Secures $2.1 Million In Funding To Boost Influencer Marketing For CPG, DTC Brands

Superfiliate, a creator marketing platform founded four years ago, has raised $2.1 million in a strategic...

Commentary

Brands Shift Social Media Strategy Upstream As Creator Economy Matures

Social media and influencer marketing have moved from peripheral tactics to core brand-building strategies, with major...

Talent Collectives

Shine Talent Group’s Jess Hunichen Advocates For Creator Value

In 2015, Jess Hunichen, hailing from Australia, met Emily Ward in Toronto through a mutual friend...

Commentary

Southeast Asia’s Digital Economy Hits $263B As Fragmented Field Reshapes Brand Engagement

Southeast Asia's digital economy continues to expand, reaching an estimated size of $263 billion GMV with...