Commentary

Tribeca X 2025 Recap: Entertainment Icons, Brand Leaders Discuss Future Of Storytelling

The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with...

Influencer

Influencer Bretman Rock Joins Range Media Partners With 50 Million-Strong Following

Digital creator and beauty influencer Bretman Rock has signed with Range Media Partners for representation, bringing...

Commentary

Employee-Generated Content Drives Growth Rates Exceeding 5,000%, ADVOCACY Report Shows

The “2025 Employee Advocacy Report” from ADVOCACY by SocialPubli reveals how companies can achieve significant growth...

Brand

What Happens When YouTube’s Top Golf Stars Face PGA Tour-Level Competition?

While producing Netflix’s golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions...

Commentary

TikTok’s Power To Empty Shelves: Top 14 Fastest-Selling Products That Went Viral On The Platform

A new study by custom packaging company Arka reveals the sell-out patterns of products that gain...

Commentary

1 In 3 U.S. TikTok Users Now Shopping Directly On The Platform, Survey Finds

A new YouGov survey reveals that 30% of U.S. TikTok users have made purchases through TikTok...

Platform

LinkedIn Launches First Impression Ads, Expands CTV Capabilities For B2B Marketers

LinkedIn has introduced new advertising formats and expanded its capabilities on connected television to help B2B...

Commentary

Creator Economy Live East Announces Speaker Lineup For August Conference

Creator Economy Live East has announced its speaker roster for the August 5-6, 2025, event at...

Platform

TikTok Partners With Creators HQ To Launch UAE’s First Creator Bootcamp

TikTok has announced a partnership with Creators HQ to launch the UAE’s first “TikTok x Creators...

Commentary

Podcast Advertising Outperforms Social Media In Attention And Trust, Study Finds

A new study of American media consumption reveals that podcast advertising outperforms other digital platforms in...

Commentary

Snapchat Delivers Highest ROI Among Media Platforms In GCC Markets, Research Finds

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group...

Agency

Zaumu: Tackling Global AI’s Local Context Problem In African Creator Marketing

Here is a hypothetical scenario – a creator with fewer followers in a small Kenyan town...

Commentary

UAE Live Streaming Industry On Track To Hit $3.4 Billion By 2030, TikTok Reveals

The UAE’s live streaming market is projected to grow from $1.9 billion to $3.4 billion by...

Commentary

Tribeca Announces Creator Economy Lineup, Red Carpet Treatment For Creators With ‘UP NEXT’ Program

The Tribeca Festival, presented by OKX, has announced its 2025 Creator Economy programming lineup featuring a...

Platform

Meta Introduces Enhanced Monetization Metrics For Creators, Improved Ad Campaign Flexibility

Meta has launched Graph API v23.0 and Marketing API v23.0, introducing updates for creators and advertisers....

Commentary

Snapchat Reveals Major Trends Reshaping Apparel Shopping In 2025

Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales...

Commentary

Brett Dashevsky On Reimagining The Creator Economy As A Small Business Movement

“We have to start recognizing that the creator economy is this new era of small businesses...

Agency

Statusphere’s Enhanced Creator Targeting Explained

Micro-influencer marketing platform Statusphere recently introduced expanded creator targeting capabilities that match brands with micro-influencers using...

Agency

The SheSpeaks Strategy For Getting Full Value From Influencer Content

Major brands spend millions securing rights to influencer content, then use it once. This costly inefficiency...

Technology

Button CEO Michael Jaconi Reveals The Attribution Problem Costing Creators Millions

In 2013, in the emerging mobile-first world, Michael Jaconi observed that the web economy, at least...

Brand

e.l.f. Beauty Acquires Hailey Bieber’s Skincare Brand rhode For $1 Billion

Cosmetics company e.l.f. Beauty is acquiring Hailey Bieber’s skincare brand rhode in a $1 billion transaction,...

Technology

How Stacklist Is Solving Digital Curation Issues For Creators

Kyle Hudson sat at a dinner party in New York, sharing stories about his trip to...

Technology

How Adebayo Owosina’s Goalr App Turns Physical Movement Into Marketing Impact

After more than a decade in advertising, working with major brands like Hennessy, Adebayo Owosina, an...

Agency

Reach Agency’s Cross-Cultural Strategy Lands Rising Talent And Deals

Dubai-based talent management agency Reach recently secured emerging creator Alaa Abou Harb as its newest exclusive...

Brand

Saudi Media Group Partners With TikTok To Empower Content Creators, Drive Regional Growth

The Saudi Research and Media Group (SRMG) announced a strategic partnership with TikTok, aimed at developing...