Stories By David Adler
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Brand
Sweetgreen Taps Food Influencer Pierce Abernathy To Highlight Farm-To-Table Peach Campaign
July 17, 2025Sweetgreen is partnering with social media cook and model Pierce Abernathy to promote its summer menu...
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Brand
WildBrain: Connecting Content Creation, Audience Engagement, And Global Licensing To Build Lasting Kids’ Franchises
July 17, 2025WildBrain has developed an integrated business approach to building enduring kids’ franchises. The kids’ and family...
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Influencer
MrBeast Plans ‘Biggest Creator Collab In History’ For August 1
July 14, 2025YouTuber Jimmy Donaldson, also known as MrBeast, is organizing what he calls the “biggest creator collab...
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Influencer
Social Media Creator Eric Sedeno Joins UTA As Agency Expands Digital Roster
July 14, 2025TikTok and Instagram creator Eric Sedeno has signed with United Talent Agency (UTA) for representation in...
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Commentary
Dhar Mann, Sean Cohan To Keynote NATPE Global And Realscreen Summit 2026 In Miami, Highlighting Media Convergence
July 11, 2025NATPE Global and Realscreen Summit have announced Dhar Mann and Sean Cohan as keynote speakers for...
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Platform
YouTube Clarifies July 15 Policy Update: ‘Repetitious Content’ Rebranded As ‘Inauthentic Content’
July 11, 2025YouTube is clarifying existing policies regarding strengthening enforcement against content lacking originality on its platform rather...
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Commentary
Insomnia Labs Secures $12M To Bring Blockchain-Powered Financing To Content Creators
July 11, 2025Blockchain technology firm Insomnia Labs has received $12 million in funding to launch CreatorFi, a platform...
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Agency
XOMAD’s Rob Perry On Leveraging Data Intelligence To Maximize Influencer Marketing Impact
July 11, 2025XOMAD’s technology processes more than 65 million influencer profiles to deploy armies of thousands of nano-creators,...
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Platform
YouTube Expands Creator Data Sharing Options To Boost Brand Partnerships
July 10, 2025YouTube is rolling out a new feature allowing creators to share more comprehensive channel and audience...
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Brand
Ashvin Melwani On How Obvi Built A Creator Community Moat That Drives $100 Million In Supplement Sales
July 10, 2025Supplement brand Obvi has systematically transformed 2,000 creators and a 100,000-member Facebook community into a defensive...
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Technology
How Can Creators Protect Their Rights In The ‘Ownership Economy’?
July 9, 2025For Benjamin Woollams, founder and CEO of TrueRights, a company that provides digital rights management technology...
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Commentary
Strategic Vision: Co-Founder And CEO Ben Lee On Why The Business Of Creativity Joined Whalar Group
July 9, 2025The acquisition of The Business of Creativity by Whalar Group, announced in late May, combines educational...
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Agency
SPH Media, TSL Media Group Team Up To Deliver Full-Funnel Influencer Marketing Solutions
July 9, 2025Singapore-based media network SPH Media has announced a partnership with X10 Media, a subsidiary of the...
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Platform
YouTube Series To Simplify Ad Solutions For Southeast Asian Marketers
July 7, 2025YouTube has launched a new creator series titled “Marketing Unfiltered” to highlight its Ad Solutions for...
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Platform
TikTok Shop In The U.S. Initiates Layoffs, Third Time Since April
July 7, 2025TikTok has conducted its third round of layoffs for the TikTok Shop U.S. team since April,...
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Platform
Amazon To Double Influencer Commissions For Extended Four-Day Prime Day Event
July 7, 2025Amazon is increasing commission rates for influencers across 13 product categories from July 1 through July...
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Technology
Cloudflare Unveils New Model For AI Companies To Compensate Content Creators
July 4, 2025Cloudflare has launched “pay per crawl” in private beta, offering content creators a mechanism to monetize...
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Platform
Threads Adds Direct Messaging, New ‘Highlighter’ Feature For Trending Conversations
July 3, 2025Meta unveils two major updates to its Threads platform: direct messaging capabilities and a new “Threads...
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Platform
TikTok Shop Officially Launches In Japan
July 3, 2025TikTok has recently launched its in-app e-commerce function, TikTok Shop, in Japan, expanding its global “discovery...
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Talent Collectives
Ykone Group Acquires Majority Stake In French Influencer Marketing Company The Digital Prototype
July 2, 2025Ykone Group, the parent company of Bold Management talent agency, has acquired a majority stake in...
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Platform
Oracle-Blackstone Consortium Confirmed As TikTok Buyer, Per Bloomberg
July 2, 2025A consortium that includes Oracle Corp, Blackstone Inc, and venture capital firm Andreessen Horowitz has been...
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Platform
Instagram Rolls Out Audio Previews For Spotify Shares
July 1, 2025Meta’s Instagram has introduced a significant update to its music sharing capabilities. Users can now listen...
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Influencer
Aprilynne Alter Reveals How To Make A Killer YouTube Intro
June 30, 2025Aprilynne Alter‘s workshop on YouTube intros packed the room beyond capacity at the Friday session at...
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Influencer
MrBeast Removes AI Thumbnail Tool Following Creator Backlash
June 30, 2025YouTube’s most-subscribed creator MrBeast has removed an artificial intelligence thumbnail generator from his analytics platform Viewstats...
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Commentary
Wondercraft’s Oskar Serrander On ‘AI Adoption Zeitgeist’ In The Creator Economy
June 30, 2025“We’ve crossed the threshold where AI is no longer a novelty in content creation,” declares Oskar...
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