Agency

Audioboom Acquires Adelicious To Form UK’s ‘Largest Homegrown Podcast Network’

Audioboom Group Plc has entered into a binding agreement to acquire Adelicious Ltd, an award-winning British...

Commentary

FlightStory’s Leon Farrell On Building Creator-Led Ventures

Nearly four months into his role as Director of Ventures at FlightStory, the company behind Steven...

Commentary

Favikon Releases ‘Top 100 Creators’ List To Highlight Global Creator Economy Diversity Beyond American Influence

Creator analytics platform Favikon has released its “Top 100 Creators” list for 2025, offering a data-driven...

Technology

How GRIN Is Unlocking The True Potential Of Influencer Marketing Through AI 

Creator management platform GRIN has introduced Gia, an AI assistant designed to transform how brands run...

Commentary

Brands Prioritize Revenue Over Reach In Shift To Performance-Based Influencer Marketing, Report Shows

Revenue and sales have emerged as the top performance indicator (31.5%) for influencer marketing campaigns, indicating...

Influencer

Logan Paul’s ‘Impaulsive’ Podcast Joins WWE’s Official Network

The WWE has signed a long-term deal with Logan Paul’s “Impaulsive” podcast, adding the show to...

Platform

YouTube Phases Out Trending Page, Shifts To Category-Specific Charts Amid Changing Viewer Habits

YouTube is retiring its Trending page in favor of category-specific charts, responding to shifting content discovery...

Commentary

Creator Economy M&A Activity Surges 73% In First Half Of 2025

The creator economy mergers and acquisitions (M&A) market is experiencing significant growth in 2025, with transaction...

Platform

YouTube Rolls Out New Recovery Tool For Creators With Hacked Accounts

YouTube is launching a new account recovery assistant specifically for creators who suspect their channels have...

Technology

Qoruz Secures $500K In Funding To Expand AI-Driven Creator Marketing Infrastructure

Creator intelligence and collaboration platform Qoruz has raised $500,000 in a pre-Series A funding round led...

Commentary

Digital Voices Launches Global Influencer Council Uniting Marketing Experts

Digital Voices announced the formation of the Global Influencer Council (GIC), an invite-only network of marketing...

Commentary

Nearly 90% Of Indian Influencers Unable To Make Full Living From Social Media, Report Reveals

Despite the growing creator economy in India, 88% of content creators earn less than 75% of...

Influencer

Creator CEO: Uptin On Building Content Businesses 

Uptin has a unique position in the creator economy. As both a content creator with 3.2...

Commentary

Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims

Influencer marketing continues to grow, but American consumers remain more skeptical of content creators than traditional...

Commentary

Report: YouTube Beats Spotify In Podcast Wars, Capturing Nearly 40% Of Consumers As Video Content Gains Popularity

YouTube continues to lead as the most used platform for podcast consumption, according to the latest...

Technology

Inside B4A’s Strategy To Scale Influencer Partnerships In Brazil’s Beauty Market

In a country with the world’s third-largest beauty market but limited startup capital, tech company Beauty...

Commentary

Over 80% Of Social Shoppers Buy More Electronics Due To Online Ease, Snapchat Study Reveals

A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become...

Platform

TikTok Buyer Secured, Identity Known In Two Weeks 

A buyer for TikTok has been secured, with an official announcement expected within two weeks. Speaking...

Technology

Dotdigital Acquires Social Snowball For $35M, Integrating Influencer Marketing Into Customer Experience Platform

Dotdigital Group plc has acquired Social Snowball Holdings, a U.S.-based influencer, affiliate, and referral marketing platform,...

Platform

TikTok Adds ‘LIVE Fan Club’ Feature Amid Surge In Live Streaming

TikTok has introduced a new “LIVE Fan Club” feature as the platform reports 130 million creators...

Technology

Atmosfy Launches Creator-Powered Travel Rewards, Securing Capital One Backing For Social Discovery Platform

Atmosfy has announced the launch of “Atmosfy Cash,” a new travel rewards program offering users up...

Commentary

Australian Watchdog Delays Influencer Marketing Guidance

The Australian Competition & Consumer Commission (ACCC) has yet to deliver promised guidelines on influencer marketing...

Influencer

Creators On Spotlight At Cannes Lions As Advertisers Seek Authentic Audience Connections

Social media content creators are playing an increasingly prominent role in the advertising industry as brands...

Platform

TikTok Unveils New AI Video Generation Tools At Cannes Lions

TikTok announced the expansion of its Symphony generative AI platform at the 2025 Cannes Lions International...

Commentary

Report: Creator Economy At Crossroads As Platforms And Creators Recalibrate Relationship

The creator economy is approaching a critical juncture in its development, with an estimated 50 million...