The WWE has signed a long-term deal with Logan Paul’s “Impaulsive” podcast, adding the show to the company’s growing audio network. Paul revealed the partnership during the July 11 broadcast of “Friday Night SmackDown,” stating, “We’re only getting started” regarding his integration with the wrestling entertainment giant.

The “Impaulsive” YouTube channel, which boasts 4.79 million subscribers and releases new episodes every Tuesday, joins WWE’s expanding podcast roster alongside shows hosted by Cody Rhodes (“What Do You Wanna Talk About?”), The Undertaker (“Six Feet Under”), and Stephanie McMahon (“What’s Your Story”).

This partnership comes following Paul’s brief “retirement” announced in December 2024, which lasted only days before he declared himself “unretired.” Paul subsequently joined “Monday Night Raw” when the show transitioned to Netflix in January, proclaiming himself “the future WWE World Champion.”

Paul’s integration with WWE represents a reversal from his December statement when he cited fatherhood as his reason for stepping away from wrestling. He welcomed his first child with fiancée Nina Agdal in September 2024.

Media Strategy and Corporate Synergies

The podcast deal emerges amid Paul’s expanding media presence. In February, Paul and his brother Jake announced “Paul American,” their first reality television series on HBO Max. The eight-episode series, which ran from March 27 through May 15, provided what HBO executives described as an authentic look into the brothers’ personal and professional lives.

The “Impaulsive” podcast agreement further solidifies Paul’s relationship with WWE following the March 2024 partnership between WWE and PRIME Hydration, the beverage company Paul co-founded with fellow creator KSI. That deal established PRIME as WWE’s “Official Hydration Drink Partner” with unprecedented branding placement in the center of the wrestling ring mat at major events.

Paul’s last match was at “Money in the Bank,” where he teamed with John Cena against Jey Uso and Cody Rhodes. His recent interruption of Jelly Roll’s performance on “SmackDown” suggests a potential confrontation at the upcoming “SummerSlam” event.