A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become so easy, according to new research from Snapchat, Publicis Media, and NRG, which surveyed over 3,000 electronics shoppers aged 13-60 across the United States, United Kingdom, Canada, Saudi Arabia, and France. 

The global consumer electronics market is projected to reach a record $1.1 trillion by 2029, with 92% of respondents agreeing that all-in-one online shopping experiences drive more frequent purchases.

Social platforms serve as primary discovery channels for new electronics products, with 78% of Snapchatters reporting they typically first learn about new products and brands through social media—1.6 times higher than non-Snapchatters. Beyond awareness, 76% of Snapchatters engage with brands directly for purchase information.

Social Commerce

Snapchatters demonstrate significantly higher propensity to purchase electronics through social channels, being 2.9 times more likely to make electronics purchases on social platforms compared to non-Snapchatters. The study finds 60% of Snapchatters make purchases directly from brand posts or advertisements, while 63% buy through links shared by friends and family on social platforms.

Post-purchase engagement also extends to social media, with Snapchatters 2.1 times more likely than non-Snapchatters to share photos of their new electronics on social platforms.

Creator Influence on Personal Recommendations

Creator recommendations hold substantial weight among Snapchatters, with 75% considering creator recommendations as trustworthy as those from friends and family—1.8 times higher than non-Snapchatters. The research shows 81% of Snapchatters follow creators specifically for electronics recommendations.

Augmented Reality and Shopping Experience

AR technology is playing a significant role in the electronics purchasing journey. The study reports 72% of Snapchatters agree that AR advertisements capture their attention more effectively than traditional advertising formats.

Additionally, 75% of Snapchatters agree that AR features help them visualize and discover new tech products, allowing them to see how items like watches or televisions would look in real-world settings without visiting physical stores. This visualization capability enhances purchase confidence and potentially reduces return rates for online purchases.