The race for influencer marketing success has created a blind spot in luxury fashion marketing. While spreadsheets are filled with creator names and follower counts, true strategic alignment often falls by the wayside.

Enclaverse emerged as a direct response to this gap in the market. Founded in 2022, the boutique influencer marketing agency, headquartered in Denmark with operations across Italy, the United States, and Europe, focuses exclusively on luxury fashion partnerships built on strategic creator selection rather than volume.

“We want to have fewer creators, but quality ones who share our values,” explains Fabio Soprano, the company’s 18-year-old founder. “Many agencies right now are focusing on the quantity, but our agency actually wants to represent fewer creators who have aligned values.” This selective approach serves both high-end fashion brands seeking effective campaigns and creators looking for partnerships that genuinely resonate with their audience.

With a name that combines words that refer to a “a small group of people” and “universe,” Enclaverse embodies its selective philosophy through action—curating a focused roster of fashion and lifestyle creators with a collective following of nearly 1 million. After eight months primarily managing talent, Fabio and his brother, Gabriele Soprano, pivoted toward the more lucrative opportunity of managing brand campaigns while maintaining their selective creator approach. This development reflects their “small but mighty” ethos, as they now balance representing quality creators with developing tailored marketing strategies for luxury brands.

Enclaverse also identified that European brands were investing in influencer marketing without strategic depth. “We see that brands, especially in the Italian market, often throw money at influencer marketing without a clear strategy and without strategies that actually work,” Fabio explains. “The knowledge about influencer marketing is not that advanced.”

The Creator Selection Process

Enclaverse’s selective creator acquisition strategy centers on a careful evaluation of both metrics and professional conduct.

“When we look at creators, they have got to have great numbers because if they don’t have them, it doesn’t make sense for us to represent them,” Fabio says. “And the second one is their professional status. Do they deliver professional content, respond to messages, etc.”

This emphasis on reliability and responsiveness forms the foundation of Enclaverse’s value to brand partners. “That’s important because if an influencer has great numbers but is impossible to work with, that’s a deal breaker for the brand,” Fabio emphasizes.

Currently, Enclaverse represents male creators in the luxury fashion space, though Fabio notes this gender focus was “just because of random chance” due to their initial campaign opportunities. “We found male creators and then we proposed those male creators as exclusive influencers,” he explains, adding that expansion to include female creators is planned “in the following months.”

The benefits of this selective approach extend to both sides of Enclaverse’s business. For creators, it means receiving truly personalized management rather than being one name in an extensive roster. As Fabio shares, the agency provides “strategic brand outreach, content coordination, deal negotiation, and career guidance for our creators.” This level of service would be impossible to maintain across hundreds of influencers simultaneously.

The Value of Creative Freedom

For brands, Enclaverse’s curation process ensures partnerships with reliable, professional creators—but their approach goes beyond simply connecting brands with talent. Their primary value lies in understanding that effective influencer marketing requires both strategic direction and genuine creativity.

“The thing that most brands fail at is giving the creator flexibility on their content, creating creative freedom,” Fabio observes. “If your goals with that campaign are driving awareness, you’ve got to give the creator as much freedom as you can.”

Based on Fabio’s experience, overly restrictive briefs often result in underperforming content that fails to engage real audiences. “You cannot create a specific brief and give that to all of your creators. The content won’t perform,” he explains. “As a creator, you also want to create content that aligns with your profile and audience.”

Success Stories

Enclaverse’s boutique approach centers on applying strategic thinking to campaign execution. Their work demonstrates how aligning brand objectives with creator genuineness produces tangible outcomes.

A March collaboration between Enclaverse creator Niccolò Spoto and Garnier exemplifies their strategic methodology. For a vitamin C serum promotion, the team identified that awareness was the primary campaign objective. They then leveraged a viral trend started by influencer Ashton Hall, involving ice water facial treatments, and adapted it to seamlessly incorporate the Garnier product.

“We replicated that on the influencer profile, but in one of the scenes, we added the brand,” Fabio details. “Niccolò Spoto was putting his face in the ice, and then he put on the brand [product]. That video generated many views and high engagement because we utilized an ongoing trend.”

The key to this campaign’s success, Fabio notes, wasn’t just trend-jacking, but strategic alignment with brand goals. “Before doing that, you’ve got to ask the brand, ‘Are you comfortable with us doing that?’ Since their main objective for that campaign was awareness, that’s what we did. We optimized for awareness by virality.”

Another successful partnership paired creator Niccolo Cesari with luxury brand Hast Paris. This campaign had different objectives—raising awareness while featuring high-quality visual content that the brand could repurpose. “Yes, we wanted awareness and conversion, but also great images,” Fabio explains. The resulting content featured Porto driving a vintage “old money style car” through Tuscany hills, creating sophisticated imagery that aligned with the luxury brand’s aesthetic while maintaining the creator’s genuine style.

Balancing Technology and People

Despite their emphasis on personalized service, Enclaverse acknowledges that technology will inevitably impact agency operations. Far from seeing this as contradictory to their boutique model, Fabio views strategic technology adoption as a way to enhance their personalized approach while remaining competitive.

“The main change will be AI agents,” he predicts, referencing OpenAI CEO Sam Altman’s forecast about AI’s impact. “He said 2025/266 will be mostly about AI agents taking over the work of people who work on computers.”

Fabio believes smaller, more nimble agencies like Enclaverse may actually have an advantage in this transition. “Bigger companies are always going to be slower at adopting this new technology,” he notes, adding that this creates an opportunity for boutique operations to leverage AI for efficiency while maintaining their specialized focus.

However, Fabio maintains a nuanced view of technology’s limitations. “Not everything is replaceable by AI agents because many brands sign agencies because of a personal connection with the founder and sales team,” he explains.

By selectively automating repetitive tasks while preserving human creativity and relationship-building, Enclaverse aims to scale without sacrificing the personalized service that distinguishes its boutique approach. “We’re currently trying to get our first agents operative in the company,” Fabio shares. “Of course, there is a lot of automation, especially with outreach.”

Growth Without Compromise

Fabio aims to scale Enclaverse while preserving the selective philosophy that differentiates them. The agency has set specific growth targets while focusing on its strategic strengths rather than simply expanding its creator roster.

“By the end of the year, we want to get at least $100,000 of profit,” Fabio shares. “For the next three to five years, we want to expand the number of brands working with us.”

For Fabio personally, the agency’s direction toward brand strategy represents the most exciting path forward. “On a more personal note, I enjoy creating strategy for brands instead of doing talent management because strategy is more fun,” he explains. “I enjoy coming up with the best solutions tailored to different brands.”

This strategic focus aligns with his assessment that “influencer marketing is a strategy game,” where thoughtful approaches outperform volume-based tactics. At the same time, Enclaverse plans concrete operational growth, including making their first full-time hire by year’s end.

The agency’s future involves balancing automation with human creativity. “If we can automate most of the boring work in the agency, that’s the ideal place,” Fabio notes, while adding, “The final goal is to assemble a team of cool people who work on cool stuff, and make a lot of money.”