Talent Collectives

The Bright Side Of Creator Management: Unpacking Bridget Jarecki’s ‘Humanizer’ Approach

Bridget Jarecki witnessed talented creators being dropped from agency rosters simply because they didn’t generate enough...

Commentary

Lawyers Caution Influencers On Posting Political Content Amid ICE Crackdown

Lawyers in the United States are telling non-immigrant content creators to avoid political commentary as immigration...

Commentary

North Korea Restricts Western Influencers From Upcoming Trade Fair

North Korea is prohibiting Western influencers and content creators from participating in an upcoming international trade...

Technology

The Influencers Next Door: Why DSMN8 Taps Into Employees As The Ultimate Brand Advocates

As the organic reach of brand content on social media declines and audiences become increasingly skeptical...

Commentary

Will Creator-Driven Buzz Outperform Traditional Advertising? — Influencers And Experts Share Thoughts

According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing traditional...

Brand

Avocados From Mexico Taps 51 Influencers For Its Marketing Campaign In Canada

Avocados From Mexico has concluded its largest Canadian influencer marketing initiative to date, partnering with 51...

Agency

Beyond ‘Walking Billboards’: How Tano’s AI Is Reviving Authentic Brand Evangelism

Influencers have become “walking billboards,” according to Will Caplan, co-founder and CEO of AI-powered Tano, cutting...

Brand

Unilever Acquires Dr. Squatch as Personal Care Brand’s Gen Z-Focused Social Media Strategy Makes Waves

Unilever announced its acquisition of men’s personal care brand Dr. Squatch from growth equity firm Summit...

Agency

Omnicom Expands Live Shopping, Sports Advertising Capabilities Through Cannes Lions Partnerships

Omnicom Group is enhancing its strategic focus on “live” marketing and sports advertising capabilities through new...

Brand

Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation

BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department...

Commentary

Portugal Calls For Tighter Regulations On Influencer Advertising Amid Consumer Protection Concerns

Portugal’s Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing...

Commentary

Left-Leaning News C Flock To Bluesky While Maintaining X Presence, Pew Reports

A new Pew Research Center analysis reveals that news influencers, particularly those with left-leaning political orientations,...

Commentary

Amid Sports Betting Crackdown, Brazil Senate Committee Bans Influencers From ‘Bets’ Promotions

Brazil’s Senate Sports Committee has approved legislation that significantly restricts betting advertising and prohibits the use...

Technology

How Adebayo Owosina’s Goalr App Turns Physical Movement Into Marketing Impact

After more than a decade in advertising, working with major brands like Hennessy, Adebayo Owosina, an...

Commentary

Spain Cuts Ties With Influencers As ‘Selfie Tourism’ Overwhelms Balearic Islands

Spain has severed ties with influencers promoting the Balearic Islands’ iconic destinations as officials address the...

Commentary

Influencers Celebrated at WIBA Awards 2025 In Cannes, Panda Boi Takes Grand Prize

Image credit: WIBA Awards The seventh annual World Influencers and Bloggers Association (WIBA) Awards ceremony honored...

Commentary

ALO Yoga, Influencers Hit With $150M Class Action Lawsuit Over Undisclosed Paid Social Media Campaigns

A class action lawsuit filed in federal court in Illinois targets popular athleisure brand ALO Yoga...

Brand

Why SheaMoisture Tapped Influencers To Promote New Hair Collection Launch

SheaMoisture hosted its first international brand trip in March to Montego Bay, Jamaica, to launch its...

Commentary

Experts Bring Legal Issues To Light As Creator Economy Grows

Legal experts at Alt Legal’s 2025 I ♡ Trademarks Conference Influencer Marketing Panel have identified a...

Influencer

Luxembourg Influencers Struggle As Local Businesses Resist Paying For Content

Content creators in Luxembourg are reporting challenges in monetizing their work as domestic businesses remain reluctant...

Commentary

Winmo Launches ‘Influencer Insights’ Feature To Give Brands Early Advantage In Creator Partnerships

Winmo introduces Influencer Insights, a new feature within its Sponsorship Hub that provides visibility into influencer-brand...

Brand

From Superfans To Influencers: How Supercell Built A 300K Creator Army

Mobile game developer Supercell reports expanding its creator program from 1,200 to nearly 300,000 participants, according...

Influencer

College Athletes’ Social Media Gold Rush: Partnership Turns Student-Athletes Into Influencers

The University of North Carolina (UNC) partnered with Article 41, a firm founded by UNC alumna...

Commentary

Mining Goes Digital: How Influencers Are Reshaping Industry Recruitment, Investment

The traditionally conservative mining industry is adopting influencer marketing strategies to address talent shortages and improve...

Commentary

Creator Pay Transparency: A Win-Win For Brands And Influencers

New research reveals that pay transparency in the creator economy benefits both brands and influencers, helping...